WeMo and Cree Join Forces to Bring Connected Lighting to the Masses

Deal Enables Cree LED Bulbs to Work with WeMo Ecosystem

PLAYA VISTA, CALIF., AND DURHAM, NC -- WeMo®, the Internet of Things brand from Belkin International, and Cree, Inc. (NASDAQ: CREE), the leader in LED lighting, today announced a strategic relationship to integrate Cree® LED lighting solutions with the WeMo ecosystem. Under the agreement, the first WeMo-compatible Cree bulb will be the Connected Cree® LED Bulb, with a potential to expand to other offerings in the future.

“Building a robust, whole home lighting ecosystem for WeMo is one of the ways we stay true to our goal of being the most approachable entry point to the smart home, said Sunny Choi, vice president of corporate development for WeMo. “Combining Cree’s prevalence and leadership in the LED space with WeMo functionality brings a new level of choice and customization for consumers looking to take advantage of smart lighting’s benefits. We are thrilled to add them to our growing roster of WeMo partners.”

The Connected Cree LED Bulb will connect to the WeMo ecosystem through the WeMo Link, a ZigBee®-to-Wi-Fi® bridge that connects any WeMo-enabled LED bulb to the home wireless network and the WeMo app. The bulb will be controllable from anywhere using a smart device and the WeMo app. Through the app, the Connected Cree Bulb will also work with other WeMo products, including the WeMo Light Switch, WeMo Insight Switch, WeMo Maker, WeMo Smart LED bulbs, and NetCam HD+. Integrating fully with the WeMo ecosystem will allow Cree customers to easily create a fully integrated smart home customized to their needs and schedule. For example, the NetCam HD+ can act as a motion sensor to automatically turn on the bulbs as soon as motion is triggered by opening the door or just walking into the room.

Using the WeMo app and Cree bulbs, users can create a variety of rules and actions that make home life easier and more comfortable. Eliminate worry over lights being left on by setting automatic sunrise/sunset timers, make things safer by never coming home to a dark house, trick would-be burglars by creating vacation rules to have lights go on and off at different times while away, and keep cozy under the covers by turning the lights off from bed. Other options include individual or group bulb control, brightness control, and a sleep fader that gradually fades the lights to darkness.

“Our Connected Cree LED Bulb is designed to deliver the best lighting experience along with multi-platform connectivity and a simple user experience, said Betty Noonan, Cree chief marketing officer. “Adding WeMo compatibility represents our commitment to making the Connected Cree LED bulb the most compatible bulb on the market to provide even more options for customers without compromise, all at an affordable price.”

Fully dimmable and controllable through the WeMo app, the Connected Cree LED Bulb is a 60-watt replacement bulb delivering 815 lumens and a soft white, 2700K color temperature for just $14.97. The Connected Cree LED Bulb is also backed by a three-year warranty, consumes 81 percent less energy and has a rated lifetime of 25,000 hours.

Availability
The Connected Cree Bulb is available now online and at The Home Depot for an MSRP of $14.97. WeMo compatibility will be introduced this summer.

About WeMo
WeMo is the award-winning home automation ecosystem from Belkin International and the leader in delivering customizable smart home experiences. Designed to be the most approachable entry point to the smart home, WeMo products and partner products empower people to manage, monitor and adjust their electronics, appliances and lighting from anywhere at any time via the free WeMo app. To learn more about WeMo visit wemothat.com. Like us on Facebook at Facebook.com/WeMo, and follow us on Twitter at Twitter.com/WeMo.

About Cree
Cree is leading the LED lighting revolution and making energy-wasting traditional lighting technologies obsolete through the use of energy-efficient, mercury-free LED lighting. Cree is a market-leading innovator of lighting-class LEDs, LED lighting, and semiconductor products for power and radio frequency (RF) applications. Cree’s product families include LED fixtures and bulbs, blue and green LED chips, high-brightness LEDs, lighting-class power LEDs, power-switching devices and RF devices. Cree® products are driving improvements in applications such as general illumination, backlighting, electronic signs and signals, power suppliers and solar inverters. For additional product and company information, please refer to www.cree.com.

Media Contacts:


WeMo
Leah Polk
(310) 751-2738
leah.polk@belkin.com

Cree
Lauren Taber
media@cree.com

WeMo® is a registered trademark of Belkin International; Cree® is a registered trademark; ZigBee® is a registered trademark of ZigBee Alliance Corporation; W-Fi® is a registered trademark of the Wi-Fi Alliance; and The Home Depot® is a registered trademark of Homer TLC, Inc.