New Cree XLamp LED Takes Aim at Inefficient Light Bulbs

Cree XLamp® MPL EasyWhite™ LED Delivers up to 1500 Lumens at 75 Lumens per Watt in a Breakthrough Package Design

DURHAM, N.C. -- Cree, Inc., a market leader in LED lighting, announces a breakthrough new lighting-class LED that can obsolete energy-inefficient light bulbs. The XLamp® MPL EasyWhite™ LED offers the performance, color consistency and lumen density to displace conventional light sources, all in the industry’s smallest package. Featuring Cree’s unique EasyWhite innovation, the LEDs are specified like traditional light sources—simply indicate the desired color temperature and brightness.

The multi-chip XLamp MPL EasyWhite LED is optimized for directional lighting applications, including PAR- or BR-style light bulbs. With proper system design, the MPL EasyWhite LED can deliver the required light output for a 3000-K, 75-Watt equivalent BR-30 light bulb, but would consume 78-percent less energy than traditional incandescent technology. This would meet the efficacy and lumen-output requirements for integral LED lamps as defined by ENERGY STAR®.

“Cree has virtually eliminated the need to learn and understand LED bins thanks to EasyWhite color temperatures,” said Fred Dorrani, president, T^3 Mark, Inc., an LED integrator specializing in light engines. “Combined with the single-light-source design of the LED, it can simplify design and manufacturing, speeding overall time-to-market and improving product consistency.”

“Cree is raising the bar on LED brightness, efficacy and ease of use. We are providing the MPL LEDs the way the lighting industry has wanted to buy LEDs,” said Paul Thieken, Cree, director of marketing, LED components. “Customers using EasyWhite color temperatures can shorten the design and manufacturing cycle for new products, while improving color consistency and reducing pixelation in their product. The MPL EasyWhite LED further broadens Cree’s portfolio of application-optimized LEDs, specifically designed to meet the needs of the lighting industry.”

MPL EasyWhite LEDs are offered in 2700-K, 3000-K, 3500-K and 4000-K color temperatures that are in the center of the respective ANSI C78.377-2008 color bins. Due to the superior color consistency of the MPL EasyWhite LEDs, the color space occupied by each of these color temperatures is 75-percent smaller than the total area of the corresponding ANSI C78.377 color bins. This can reduce component count and eliminate complex mixing recipes and the pixilation often associated with other LED designs.

The XLamp MPL EasyWhite LED features up to 1500 lumens at 250 mA and a compact 12-mm x 13-mm footprint, which is 72 percent smaller than the nearest-competing LED component. It is commercially available in volume now with standard lead times and in small quantities through authorized Cree distributors, as well as in sample quantities direct from Cree.

About Cree
Cree is leading the LED lighting revolution and setting the stage to obsolete the incandescent light bulb through the use of energy-efficient, environmentally friendly LED lighting. Cree is a market-leading innovator of lighting-class LEDs, LED lighting, and semiconductor solutions for wireless and power applications.

Cree’s product families include LED fixtures and bulbs, blue and green LED chips, high-brightness LEDs, lighting-class power LEDs, power-switching devices and radio-frequency/wireless devices. Cree solutions are driving improvements in applications such as general illumination, backlighting, electronic signs and signals, variable-speed motors, and wireless communications.

For additional product and company information, please refer to www.cree.com. To learn more about the LED Lighting Revolution, please visit www.creeledrevolution.com.

This press release contains forward-looking statements involving risks and uncertainties, both known and unknown, that may cause actual results to differ materially from those indicated. Actual results may differ materially due to a number of factors, including the risk we may encounter delays or other difficulties in ramping up production of our new products; the possibility that actual energy savings may vary from expectations; the rapid development of new technology and competing products that may impair demand or render Cree’s products obsolete; and other factors discussed in Cree’s filings with the Securities and Exchange Commission, including its report on Form 10-K for the year ended June 28, 2009, and subsequent filings.

Cree and XLamp are registered trademarks and EasyWhite is a trademark of Cree, Inc.
ENERGY STAR is a registered trademark of the U.S. Environmental Protection Agency.