Cree SmartCast PoE Chosen by Quest for High Availability Business Center

DURHAM, N.C. -- Quest, a worldwide leader in technology management offering professional, cloud, and managed service, selected SmartCast® Power over Ethernet (PoE) LED lighting by Cree, Inc. (Nasdaq: CREE) integrated with a Cisco network for its new High Availability Business Center (HABC) in Roseville, California. SmartCast PoE is an intuitively simple, scalable and open platform that helps enable the Internet of Things (IoT) for buildings through better light. The system embeds intelligence to make buildings more efficient and people more productive, while delivering far better light for less energy than ordinary LED lighting systems.

Cree® SmartCast PoE is part of the Cisco® Digital Ceiling framework, which connects disparate systems into a single IP network to create smart, more secure, seamlessly connected building systems. Open in 2014, Quest’s HABC serves as a premier data center, featuring 120,000 square feet of open floor space, including a 24x7 network operations center, co-location, business continuity/disaster recovery, and managed and cloud services tailored for each client.

“We found Cree SmartCast® PoE to be the right lighting technology to enhance our business services, as well as a showcase of a potential IT-integrated solution for our clients,” said Vladimir Pivtorak, Quest infrastructure services manager.  “As a Cisco integrator and Cisco Gold partner, we provide resilient, secure, high-performance environments with leading-edge technology for our clients operating out of our IT service delivery centers.”

Cree’s SmartCast PoE LED lighting is integrated with a Cisco standards-based PoE-powered network to create a Digital Ceiling solution.  The solution is deployed within the facility’s data center, employee break room and training room. The installation includes 100 Cree® CR Series 2’x2’ LED luminaires equipped with SmartCast PoE, offering simplified flexibility with occupancy sensing and color tuning for greater energy efficiency and customized lighting environments.

“Cree’s SmartCast® PoE enables limitless possibilities and applications through better LED technology,” said David Elien, Cree senior vice president, lighting. “Installations of this nature will help take Intelligent Light far beyond the limits of what’s possible with traditional solutions.”

Cree’s SmartCast PoE also helps customers achieve aggressive energy-saving goals while enabling additional intelligence benefits, such as control, data collection and analytics.  The result is improved overall operations. Cree’s SmartCast® Manager software maximizes the energy savings of SmartCast PoE connected LED lighting with a OneButton Setup that commissions an entire building with a solitary stroke. The technology also facilitates a single point of control and visibility into real-time data analytics to identify advanced energy saving strategies.

“The Digital Ceiling deployment at the Quest HABC in Roseville is a landmark project for California’s capital region,” said John Baekelmans, CTO, vertical solutions, Cisco. “The opportunities for the Digital Ceiling framework continue to expand in both private and public sector enterprises further demonstrating that digitizing buildings is becoming the new standard.”

Additionally, SmartCast PoE’s open platform with a standards-based API creates the opportunity for more intelligent features in the future, such as emergency wayfinding and energy demand responsiveness.

Cree SmartCast PoE is commercially available, and additional installs are underway.

Visit www.cree.com/smartcast and http://lighting.cree.com/quest for more information.

About Cree, Inc.:

Cree is a market-leading innovator of lighting-class LEDs, lighting products and semiconductor products for power and radio frequency (RF) applications. Cree believes in better light experiences and is delivering new innovative LED technology that transforms the way people experience light through high-quality, interior and exterior LED lighting solutions.

Cree’s product families include LED lighting systems and bulbs, blue and green LED chips, high-brightness LEDs, lighting-class power LEDs, power-switching devices and RF devices. Cree’s products are driving improvements in applications such as general illumination, electronic signs and signals, power supplies and inverters.

For additional product and Company information, please refer to www.cree.com.

This press release contains forward-looking statements involving risks and uncertainties, both known and unknown, that may cause actual results to differ materially from those indicated. Actual results may differ materially due to a number of factors, including the risk that actual savings and lifetimes will vary from expectations; the risk we may be unable to manufacture these new products with sufficiently low cost to offer them at competitive prices or with acceptable margins; the risk we may encounter delays or other difficulties in ramping up production of our new products; customer acceptance of our new products; the rapid development of new technology and competing products that may impair demand or render Cree’s products obsolete; and other factors discussed in Cree’s filings with the Securities and Exchange Commission, including its report on Form 10-K for the year ended June 28, 2015, and subsequent filings.

Cree® and SmartCast® are registered trademarks and OneButton is a trademark of Cree, Inc.  Cisco® is a registered trademark of Cisco Technology, Inc.