November 2, 2012

Best Buy Debuts Exclusive Insignia LED Light Bulb With Improved Features for Easier Adoption of LED Lighting

New Bulb Designed to Offer More than 20 Years of Energy Cost Savings; Provides Instant, More-Uniform Light in a More-Natural Color
DURHAM, NC -- Best Buy Co., Inc. (NYSE: BBY), the industry leader in consumer electronics, today announced a new LED light bulb. Powered by Cree, Inc. (Nasdaq: CREE) LEDs, the new bulb is designed with improved features to make adoption of LED lighting easier for consumers.  The Insignia LED bulb, available exclusively at Best Buy, was developed in partnership with local Twin Cities inventor Dave Carroll and offers distinct advantages over existing LED bulbs on the market today.

Unlike other LED bulbs, the Insignia LED light bulb looks like a traditional incandescent light bulb, a familiar bulb shape for consumers, and provides a more-ambient, omnidirectional light. Additionally, the bulb provides immediate full brightness when turned on, unlike CFL bulbs on the market, which require a “warm-up” period. Mercury- and gas-free, the Insignia LED light bulb avoids CFL toxic hazards and disposal hassles.

“It was important to me to create a LED bulb that would solve some of the current pain points for consumers,” said Dave Carroll, LED bulb inventor. “Consumers have traditionally resisted other high-efficiency light bulbs due to their unattractive shapes, strange lighting and high costs. Teaming with my Insignia partners at Best Buy and the lighting experts at Cree enabled me to bring a better-quality bulb to market at a more affordable price.”

“Our goal was to offer our customers a great LED bulb,” says Richard Rommel, senior vice president of exclusive brands for Best Buy. “Not only does our bulb look more like a traditional light bulb, customers will appreciate its quality and features, while earning back in energy savings the cost of the bulb within one to two years, depending on usage.”

The Insignia bulb uses 75 percent less energy than incandescent bulbs and is designed to have a product life of more than 22 years. The bulb completed comprehensive Cree TEMPO (Thermal, Electrical, Mechanical, Photometric and Optical) analysis, a rigorous eligibility requirement for all products carrying the Cree ingredient brand. In addition, it was designed in accordance with ENERGY STAR® requirements and is currently undergoing testing to obtain certification. The bulb comes with a 10-year warranty.

“Everything Cree does is focused on accelerating the adoption of LED lighting,” said Norbert Hiller, executive vice president, Cree LEDs. “The new Insignia bulb is powered by Cree LEDs, giving Best Buy customers a new, high-performance bulb that is energy-efficient and provides industry-leading light quality and value.”

The Insignia LED bulbs are priced at:

  • 450 lumens (40-watt equivalent) - $13.99
  • 800 lumens (60-watt equivalent) - $16.99

Facts per bulb - based on 800 lumens (60-watt equivalent):

  • Estimated Yearly Energy Cost - $1.57
  • Based on three hours use per day
  • 11 cents/kWh
  • Cost depends on rates and use

The bulb is designed to last 22.8 years – based on three hours use per day Energy used – 13 watts Light appearance measures 3000 K on a warm-to-cool light spectrum

Insignia bulbs are available for purchase on bestbuy.com and in all 1000 Best Buy stores nationwide. 

About Cree
Cree is leading the LED lighting revolution and making energy-wasting traditional lighting technologies obsolete through the use of energy-efficient, mercury-free LED lighting. Cree is a market-leading innovator of lighting-class LEDs, LED lighting, and semiconductor products for power and radio-frequency (RF) applications. 

Cree's product families include LED fixtures and bulbs, blue and green LED chips, high-brightness LEDs, lighting-class power LEDs, power-switching devices and RF devices. Cree products are driving improvements in applications such as general illumination, electronic signs and signals, power supplies and solar inverters.

For additional product and company information, please refer to www.cree.com.


About Best Buy
Best Buy Co., Inc. (NYSE: BBY) is the global leader in consumer electronics with more than 1,400 locations, $50B in annual revenue and the 11th largest retail website. Our nearly 170,000 employees are committed to helping deliver the technology solutions that provide value, enabling access to people, knowledge, ideas and fun – whether online, in stores and via their mobile devices. Our competitive prices, vast assortment of products and services, highly knowledgeable staff and industry-leading physical and digital assets make us the best value for consumers. To learn more about Best Buy, visit us at http://www.bby.com/. Shop us at http://www.bestbuy.com/ or stop by one of our stores to touch, test and try and latest technology. Find us on Facebook at https://www.facebook.com/bestbuy and follow us on Twitter at @BestBuy.

This press release contains forward-looking statements involving risks and uncertainties, both known and unknown, that may cause actual results to differ materially from those indicated. Actual results may differ materially due to a number of factors, including the risk that actual savings will vary from expectations; customer acceptance of LED products; the rapid development of new technology and competing products that may impair demand or render Cree’s products obsolete; and other factors discussed in Cree’s filings with the Securities and Exchange Commission, including its report on Form 10-K for the year ended June 24, 2012, and subsequent filings.

Cree® is a registered trademark of Cree, Inc.

ENERGY STAR® is a registered trademark of the U.S. Environmental Protection Agency.