Cree Customer Service

Mission Statement

The mission of Cree’s Customer Service function is to always convey a passion for the customer and to consistently deliver the best service experience.

Vision Statement

 Delivering Customer Satisfaction is about providing timely, responsive service with integrity, simplicity and a passion for excellence while meeting or exceeding the customer’s expectations

Statement of Work

Customer Service is any activity provided by a Cree employee that enhances the ability of a customer to realize the full potential value of a Cree product or service before and after the sale is made, thereby leading to Customer Satisfaction and repurchase.

Customer Service Principles

  • Recognize the importance of all customers and the role every Cree employee plays in influencing the customer's perceptions. While impacting these perceptions, be professional, reliable, credible, responsive and friendly.
  • Communicate promptly and honestly and via the customers’ choice of medium. Try to be brief and clear.
  • Be a voice for the customer. When rules and policies don’t make sense to our customer, challenge the way Cree does business and seek opportunities for improvement.
  • When a problem arises, which is inevitable, view the problem as an opportunity to improve.  Solving problems will enable us to raise the quality of our products and services.
  • Listen well, be responsive and demonstrate a sense of urgency. Understand that how something is said has a significant influence on how it is received. Under promise and over deliver.
  • Strive to make it easy for the customer to do business with Cree to ensure that Cree remains its preferred supplier.