February 18, 2016

Cree SmartCast Technology Improves Work Environments and Saves Energy with Intelligent Lighting

DURHAM, N.C. -- Avid Solutions, an international automation, industrial IT and smart manufacturing engineering firm, selected Cree (Nasdaq: CREE)  LED lighting with SmartCast® Technology  to deliver intelligent light for its newest U.S. office in Winston-Salem, N.C. The firm’s new facility is completely illuminated by connected lighting from Cree, providing up to 70 percent in energy savings and delivering better light that is critical to employee productivity while turning its building into an operational efficiency showcase for clients.

“Better light is critical to our clients’ processes. Whether it is a manufacturing operation, where vertical lighting comes into play, or in warehouse operations,” said PC Romano, president of Avid Solutions. “Our clients are facing the convergence of IT and OT: information and operations technology, and Cree’s SmartCast® Technology plays right into that. They’re providing high-quality light on the plant and warehouse floor while being able to interface with systems at a much higher level – into the IT space.”

avidTwo attributes were essential to Avid Solutions in choosing a lighting solution: technology leadership and sustainability. The new building’s overhead lighting is delivered by CR Series LED troffers and KR Series LED downlights with Cree® SmartCast Technology, which works right out of the box, making it the most intuitive, cost-effective and easiest to install lighting solution on the market. The building also features CXB High Bay LED luminaires over its warehouse and loading docks, providing additional energy savings and significantly reduced relamp and maintenance costs while ensuring high quality, comfortable light for employees. Cree’s LS Series linear luminaires were added to provide ambient, even light in a slim form factor that contributes to the buildings welcoming and modern aesthetic while reducing eye strain.

“In the industrial automation industry, we’re always looking for a competitive advantage. Reducing our operational costs is increasingly important,” said John Travland, department manager at Avid Solutions. “With Cree’s intelligent lighting solution, we organized our interior lighting zones and use daylight harvesting and occupancy sensing to ensure we’re only lighting the areas that need it.”

Cree’s turnkey installation provides employees with better light from the exterior to the interior. The Cree OSQ Area luminaire delivers bright, even light that ensures employee safety in the parking lot; while employees benefit from intuitive technology that delivers personalized environments for comfort inside.

“Our people need a great work environment. They spend a tremendous amount of time on their computers and with drawings,” said Travland. “Better lighting is essential to that process. In addition to ambient lighting coming through the windows in our new facility, it’s extremely important to have overhead lighting that reduces glare, eye strain and work fatigue. With the new facility and more even lighting, we found an overall decrease in all three due to the mix of natural and LED lighting.”

Cree offers a second option for intuitive lighting through SmartCast PoE, which enables the IoT for commercial spaces, so companies can derive greater intelligence on the operations of their buildings. Both SmartCast technologies are simple and easy to install and provide better light for a more productive workspace.  

Please visit lighting.cree.com/smartcast to read the full case study and view images and footage of the installation.

About Cree, Inc.:

Cree is leading the LED lighting revolution and making energy-wasting traditional lighting technologies obsolete through the use of energy-efficient, mercury-free LED lighting. Cree is a market-leading innovator of lighting-class LEDs, lighting products and semiconductor products for power and radio frequency (RF) applications.

Cree's product families include LED lighting systems and bulbs, blue and green LED chips, high-brightness LEDs, lighting-class power LEDs, power-switching devices and RF devices. Cree's products are driving improvements in applications such as general illumination, electronic signs and signals, power supplies and inverters.

For additional product and Company information, please refer to www.cree.com.

This press release contains forward-looking statements involving risks and uncertainties, both known and unknown, that may cause actual results to differ materially from those indicated. Actual results may differ materially due to a number of factors, including the risk that actual savings and lifetimes will vary from expectations; the risk we may be unable to manufacture these new products with sufficiently low cost to offer them at competitive prices or with acceptable margins; the risk we may encounter delays or other difficulties in ramping up production of our new products; customer acceptance of our new products; the rapid development of new technology and competing products that may impair demand or render Cree’s products obsolete; and other factors discussed in Cree’s filings with the Securities and Exchange Commission, including its report on Form 10-K for the year ended June 28, 2015, and subsequent filings.

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Cree® and SmartCast® are registered trademarks and OSQ is a trademark of Cree, Inc.