July 25, 2011

Cree Revolutionizes International Lighting Market with 100mm LED Downlight

First Cree LED Lighting Fixture Designed for International Markets Replaces MR16 Downlights, Delivers Rapid Payback, Highest CRI and Lowest Power Consumption
DURHAM, N.C. -- Cree, Inc. (Nasdaq: CREE), a market leader in LED lighting, announces the industry’s first system-level LED downlight for the international 80 to 100mm MR16 market. A direct replacement for the 50-watt MR16-based fixture, the Cree CR100™ downlight surpasses its antiquated counterpart in brightness and efficacy. Commonly used in residential and retail lighting applications, Cree estimates there are nearly 1.5 billion MR16 lamps in Asia, Australia, and New Zealand, representing a tremendous opportunity to save money on energy and maintenance, using the high-quality LED light only available with Cree TrueWhite® Technology.

“Customers that demand high-quality light have been disappointed with the current LED products in the market,” said Raymond Lau, Tachibana Engineering (HK), Ltd. “The Cree CR100 fixture changes that by enabling customers to replace high-lumen MR16 tungsten lamps with an energy efficient LED fixture that delivers beautiful light.”

The CR100 fixture has an output of 650 lumens while consuming just 11.5 watts delivering minimum efficacy of 52 lumens per watt, which combined with a CRI of at least 90 and featuring integrated dimming, sets a new industry benchmark for beautiful, highly efficient LED light. Available in shallow and deep recess models, the CR100 product is designed to handle heat dissipation in an enclosed environment, a key factor in LED fixture lifetime ratings. Featuring a five-year warranty, the CR100 downlight is designed to last at least 50,000 hours compared to a traditional 50 watt MR16 fixture, which has a lifetime of about 2,000 hours.

“Cree is once again driving LED lighting adoption with the launch of the CR100 fixture,” said Francis Cheng, sales director for Asia-Pacific, Cree. “Customers looking to implement LED lighting no longer have to trade off beautiful light for increased efficiency.”

The CR100 downlight is available now through Cree distribution in Hong Kong, New Zealand and Australia. For more information or to locate a distributor, please visit:
www.creeledlighting.com/International/intl-contacts.aspx.

About Cree
Cree is leading the LED lighting revolution and making energy-wasting traditional lighting technologies obsolete through the use of energy-efficient, environmentally friendly LED lighting. Cree is a market-leading innovator of lighting-class LEDs, LED lighting, and semiconductor solutions for wireless and power applications.

Cree’s product families include LED fixtures and bulbs, blue and green LED chips, high-brightness LEDs, lighting-class power LEDs, power-switching devices and radio-frequency/wireless devices. Cree solutions are driving improvements in applications such as general illumination, backlighting, electronic signs and signals, variable-speed motors, and wireless communications.

For additional product and company information, please refer to www.cree.com. To learn more about the LED Lighting Revolution, please visit www.creeledrevolution.com.

This press release contains forward-looking statements involving risks and uncertainties, both known and unknown, that may cause actual results to differ materially from those indicated. Actual results may differ materially due to a number of factors, including the risk we may encounter delays or other difficulties in ramping up production of our new products; customer acceptance of LED products; the possibility that actual savings may vary from expectations; the rapid development of new technology and competing products that may impair demand or render Cree’s products obsolete; and other factors discussed in Cree’s filings with the Securities and Exchange Commission, including its report on Form 10-K for the year ended June 27, 2010, and subsequent filings.